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Contact
farvero

Turning paid ads into profitable growth.

We get your tracking right first, so you see exactly what every euro earns, no guessing. Then we run balanced campaigns.

Performance
marketing for
B2C startups.

Ilja Zonov is a performance marketing consultant from Barcelona, Spain and the founder of Farvero

Truth creates growth

We make your marketing real. Clean data, honest reporting, real profit.

(01) The problem

Most startups waste their advertising budget due to a lack of a strong foundation.

Broken tracking

GA4 says there were 50 conversions. Google Ads says 120. Your CRM says 35. If you can't determine which number is correct within 10 seconds, then every decision you make is based on speculation.

Vanity reporting

It's a 30-page PDF full of impressions, click-through rate (CTR), and “brand awareness.” You nod along, but you still can't answer how much profit your ads produced.

(02) How We work

01

Find the right KPIs

First, we will review your business model and set clear marketing targets, including Revenue, CPA, and CAC.

Business goal

$2.50M

Target revenue for this quarter

02

Fix the data

GA4, GTM, server-side tracking, CRM, and attribution. Every touchpoint is connected. This is the step that most agencies skip.

Fix the data
03

Launch the right channels

Google, Meta, Microsoft, Apple, Criteo. Structure, creative strategy, bidding, audiences. Hands-on, never templated.

Launch the right channels
04

Build live dashboards

Revenue, CPA, CAC, and funnel health are updated daily in your BI tool. You own it.

Revenue

$1.24M

18.6%

vs Apr 12 – May 11, 2024

ROAS

4.21x

22.3%

vs Apr 12 – May 11, 2024

CPA

$23.74

11.2%

vs Apr 12 – May 11, 2024

Purchases

52,153

16.7%

vs Apr 12 – May 11, 2024

AOV

$67.42

4.3%

vs Apr 12 – May 11, 2024

Spend

$295.1K

6.2%

vs Apr 12 – May 11, 2024

Revenue over time

ⓘGross revenue, attributed server-side
Revenue Revenue (previous 30 days)

Funnel health

ⓘStep-to-step conversion, last 30 days
Step Users Conv. rate vs prev 30 days
Add to cart 236,752 42.3% ↑ 8.6%
Initiate checkout 128,614 22.9% ↑ 5.4%
Purchase 52,153 9.3% ↑ 6.7%

ROAS by channel

ⓘRevenue ÷ spend, per platform
Meta 5.21x
Google Ads 4.12x
TikTok 3.48x
YouTube 2.91x
Microsoft Ads 2.11x

Funnel conversion rate

ⓘSessions that end in a purchase
9.3% 6.7%

vs Apr 12 – May 11, 2024

05

Test, learn, scale

Weekly optimizations, A/B tests, and data deep dives. Scale what works and pause what doesn't.

Test
Learn
Scale

Meta Ads A/B test — Daytrip

Testing creative and headline variant

Week 6
CreativeAudienceLanding pageIncrementality
Pick the winner

Choose a variant to see what scaling it would take

Campaigns Ad sets Ads
CAMPAIGNDELIVERYBUDGETRESULTSAMOUNT SPENT
Daytrip — Rooftop tours Meta Ads · Conversions Active €65 €115/day 3.4% CTR €1,840
Budget increased · scaled 2 days ago +75%

(03) Proof

Proof,
not promises.

A few of the results we've produced. The full picture lives on the case pages.

See more cases →
Travel · Paid display

GetYourGuide

RTB House launched as a new display channel — privacy-safe tracking and reporting, built to scale from day one.

ROAS vs. benchmark
+34%
CPA vs. benchmark
−80%
CTR vs. benchmark
+458%
Pet care · CH

Liesl

Running Liesl's performance marketing end to end — server-side tracking, campaigns, creative, founder dashboards.

As their partner
A year+
Creative assets
480
Clients I worked with
  • Arosa Humorfestival Comedy festival · CH
  • Autoland JAX Automotive
  • Tenios Cloud communications

(04) Testimonials

"The project helped us move from intuition-based discussions to evidence-based decisions."
Tobi S. Tobi S. CEO, Liesl AG
“One of the best I have ever worked with. Ilja initiated one of the most remarkable success case studies in my org.”
Tal Yeshurun Tal Yeshurun Principal Account Manager, Google
“Exceptional ability to manage and optimize multi-million euro campaigns. A driver of innovation and growth.”
Giselle Busnel Giselle Busnel Growth & Brand, ex-GetYourGuide
“Deep understanding of tags, GTM and feed management. Built an ad builder that could create millions of variations.”
Wouter Blok Wouter Blok Growth Consultant / Fractional CMO
“Exceptional collaborative spirit. Proficiency with SQL. The kind of marketer who speaks the language of engineers.”
Zsofia Prokai Zsofia Prokai Measurement, GetYourGuide
“One of the best I have ever worked with. Ilja initiated one of the most remarkable success case studies in my org.”
Tal Yeshurun Tal Yeshurun Principal Account Manager, Google
“Exceptional ability to manage and optimize multi-million euro campaigns. A driver of innovation and growth.”
Giselle Busnel Giselle Busnel Growth & Brand, ex-GetYourGuide
“Deep understanding of tags, GTM and feed management. Built an ad builder that could create millions of variations.”
Wouter Blok Wouter Blok Growth Consultant / Fractional CMO
“Exceptional collaborative spirit. Proficiency with SQL. The kind of marketer who speaks the language of engineers.”
Zsofia Prokai Zsofia Prokai Measurement, GetYourGuide
“Ilja is a personal team tech guru. Super proactive and deeply cares to meaningfully support his team.”
Kirill Korzh Kirill Korzh Display Marketing, GetYourGuide
“You don't have a big ego, which makes it easier to be candid. You know your stuff and are always open.”
Douwe van der Meer Douwe van der Meer Media Science, GetYourGuide
“The first person outside Data Product to initiate a concrete plan to bring tracking to the next level.”
Pei Xu Pei Xu Data Product, GetYourGuide
“Ilja is a personal team tech guru. Super proactive and deeply cares to meaningfully support his team.”
Kirill Korzh Kirill Korzh Display Marketing, GetYourGuide
“You don't have a big ego, which makes it easier to be candid. You know your stuff and are always open.”
Douwe van der Meer Douwe van der Meer Media Science, GetYourGuide
“The first person outside Data Product to initiate a concrete plan to bring tracking to the next level.”
Pei Xu Pei Xu Data Product, GetYourGuide

(05) Services

Services We Offer.

Paid Ads Management

Google, Meta, Microsoft, Apple, and Criteo. Strategy, campaigns setup, and management. For web and apps.

Analytics and Tracking

GA4, GTM, EU-hosted server-side tracking (sGTM), CRM integration, and MMPs. Your data stays in Europe, and it's yours. The truth layer beneath every decision.

Reporting and Dashboards

Live dashboards in your BI tool. Get real time data on revenue, CPA, ROAS, and funnel health. You own it.

Attribution and Incrementality

Attribution model setup, incrementality testing, and events deduplication. Know where to spend your next euro.

Creative Production

Ad visuals production and copywriting. Human concepts scaled systematically.

CRO Consulting

Funnel diagnostics, landing page review, and a prioritized action plan based on data. Not a 50-page deck.

(06) Who it's for

We work with a focused few. If that's you, we go all in.

Who we work with

  • B2C startups and scaleups: consumer apps, e-commerce, and marketplaces. B2C only, never B2B.
  • Spending 5.000€+ per month on ads.
  • Founders who want to know exactly what every euro earns, not vanity metrics.

When we're not the right fit

  • You want a monthly PDF of impressions and "brand awareness." We report on business metrics, not impressions.
  • You want to scale spend before the measurement foundation is solid. That's optimizing on fiction.
  • Your product hasn't found its market yet. Ads amplify what already works, so nail product-market fit first.

(07) Pricing

Transparent pricing. Because you deserve to know before you call.

Your monthly ad spend

€

You would pay € per month in service fees. Above 50K€ I tailor a custom rate.

5K€ 50K+€
Book a 15-minute call Send a message →
Base retainer
1.000€
Management fee
1.500€
Effective rate on spend
15,0%
Setup (one-time)
1.500–5.000€
Commitment
Month-to-month

Tell us about your situation.

Ilja reads every message himself and replies within 24 hours. No pitch deck, no pressure.

Monthly ad spend 10.000€ / mo

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Thanks — got it.

Ilja reads every message himself and replies within 24 hours.

(08) Common questions

Everything you'd ask before we talk.

Yes. Everything stays with you: accounts, tracking setup, dashboards, strategy decks. There is no vendor lock-in and no black boxes.

No, only B2C: consumer apps, e-commerce, and marketplaces. Ilja knows those channels, funnels, and numbers like the back of his hand.

Yes, 5.000€ per month. Below that, you don't need a senior consultant. A good checklist will be more cost-effective.

Most clients see a positive ROI within four to eight weeks. You will see data improvements in the first week and campaign gains by weeks three to four.

Barcelona, Spain. We work across Europe and the US. Ilja is fluent in German and English, and he speaks some Spanish.

Didn't find your question?

Send Ilja a message →

Let's talk about your growth.

Currently taking 2 new clients for Q3.

If you run a B2C business and want paid ads that drive growth you can actually measure, we should talk.

Book a 15-minute call