(About)
Beyond the dashboards.
Hi, I'm 
Ilja — the founder of Farvero. A performance marketing consultant based in 
Barcelona.
Over the past nine years, I have turned paid advertising into measurable, profitable growth. I spent four years at 
and then I worked across teams at 
. I managed campaigns on 
, 
, and 
with multi-million-euro monthly budgets.
I started Farvero because most agencies are 
broken. Hidden metrics, junior account managers, monthly 
reports full of vanity numbers. Having seen it from both sides, I wanted to build something better.
Farvero means “to make true” in Italian. That's exactly what I do: I make marketing results real, measurable, and honest.
(01) Background
Where I learned this.
Full work history on LinkedIn ↗01 / 05Drag or scroll to explore ↔
(02) The person
Barcelona · 41°23′ N
I live in Barcelona by choice. After a decade in structured, productive, fast-paced Berlin, I wanted a life where work and everything else aren't separate compartments. The sun, the sea, and the pace of life here aren't just a backdrop. They're the environment that produces my best work.
Same eye on a contact sheet as on a dashboard.
Ilja
How I work is shaped by what I do outside of work. I go on long bike rides along the coast. The kind where you stop thinking about campaigns and start noticing the light. I play padel and hike. The Pyrenees are only two hours away, and I take any opportunity to visit the Alps in Austria or Switzerland. Mountains are my thing.
I shoot analog film because it forces you to slow down, compose intentionally, and accept that not everything can be optimized. I cook with friends. I listen to reggaeton, afrobeat and melodic techno, sometimes all in the same afternoon.
Everything I shoot ends up on Instagram, unedited.
(03) The network
A network of trusted experts.
Farvero is founder-led. I personally lead every engagement. However, I don't work alone.
In my nine years in performance marketing, I've built a network of senior freelancers and consultants, including former colleagues from GetYourGuide, Glovo, and the Berlin/Barcelona startup ecosystem. When a project requires expertise in web analytics, app tracking, creative production, or a specific ad platform, I bring in people I've worked with and trust.
You get senior-level expertise across the board without the overhead, politics, or communication layers of a large agency. Everyone who works on your account is experienced, accountable, and someone I'd personally vouch for.
(04) Values
What I believe in.
Turn a stamp over to read more
(05) Let's talk
Do you think we would work well together?
If you're B2C, spending 5.000€+ a month on ads, and you want that spend to drive growth you can actually measure, I'd like to hear about it. No pitch deck, no pressure, just a conversation.