(About)
Beyond the dashboards.
Hi, I'm 
Ilja — the founder of Farvero. A performance marketing consultant based in 
Barcelona.
Over the past nine years, I have turned paid advertising into measurable, profitable growth. I spent four years at 
and then I worked across teams at 
. I managed campaigns on 
, 
, and 
with multi-million-euro monthly budgets.
I started Farvero because most agencies are 
broken. Hidden metrics, junior account managers, monthly 
reports full of vanity numbers. Having seen it from both sides, I wanted to build something better.
Farvero means “to make true” in Italian. That's exactly what I do: I make marketing results real, measurable, and honest.
Display Marketing Specialist, promoted to Senior Display Marketing Manager
- Took full ownership of Google Display, Discovery, YouTube, Google App and Criteo, scaling to multi-million EUR monthly budgets
- Primary analytical and technical point of contact for every owned channel
- Built internal performance dashboards from scratch in Databricks and Looker
- Grew a placement-mining system to 5 million whitelisted placements
- Co-built an ML bidding model that replaced rule-based scripts. Seven-figure annual savings
- Wrote the 44-page technical handover the team still references
- Hired back as a freelancer for 1000+ hours (2025-2026): built the entire Demand Gen channel from scratch (540+ audience segments, 358 ads), ran creative tests (+67% CTR, -57% CPC), Meta incrementality studies, and a full GTM/GA4 audit
- 3× Outstanding and 3× Great Performance ratings across 7 review cycles
Stack
“A calm and positive person who is a real pleasure to work with.” (GetYourGuide Zeugnis, translated)
Senior Performance Marketing Specialist
- Managed six-figure EUR budgets for Google App campaigns across nine European markets
- Worked cross-functionally with product and design teams to automate marketing processes and ensure accurate tracking.
- Led the reactivation project, to drive long-term success in re-engaging existing customers. A key business priority.
Stack
Performance Marketing Manager (agency)
- Managed SEA and Display campaigns (AdUp, Criteo, RTB House) for multiple client accounts across industries
- Stayed close to clients with weekly calls and monthly and annual performance reports
- Built client dashboards from scratch (Tableau, Google Data Studio) and a system that automated daily and weekly reporting
Stack
Marketing Intern, then Junior Marketing Manager. My first performance-marketing role.
- Built Google Ads accounts and audiences from scratch
- Ran SEA, Display prospecting and remarketing, and YouTube remarketing
- Set up Google Analytics tracking, then built and monitored Facebook campaigns
- Monitored in Tableau and MySQL, reported in Google Data Studio, built product landing pages and display banners
Stack
“An exceptionally motivated employee who completed every task to our fullest satisfaction. We very much regret losing an excellent employee.” (Caroobi GmbH Arbeitszeugnis, translated)
B.Sc. Business Administration
- Focus: Marketing, Strategic Management, Macroeconomics
- Thesis: “Motives for Writing and Spreading of Electronic Word-of-Mouth.”
- Started at Philipps University of Marburg (2014-2016), then transferred to FU Berlin
Stack
(02) The person
Barcelona · 41°23′ N
I live in Barcelona by choice. After a decade in structured, productive, fast-paced Berlin, I wanted a life where work and everything else aren't separate compartments. The sun, the sea, and the pace of life here aren't just a backdrop. They're the environment that produces my best work.
Same eye on a contact sheet as on a dashboard.
Ilja
How I work is shaped by what I do outside of work. I go on long bike rides along the coast. The kind where you stop thinking about campaigns and start noticing the light. I play padel and hike. The Pyrenees are only two hours away, and I take any opportunity to visit the Alps in Austria or Switzerland. Mountains are my thing.
I shoot analog film because it forces you to slow down, compose intentionally, and accept that not everything can be optimized. I cook with friends. I listen to reggaeton, afrobeat and melodic techno, sometimes all in the same afternoon.
Right now
What's on repeat.
As of 16 Aug 2026
Everything I shoot ends up on Instagram, unedited.
(03) The network
A network of trusted experts.
Farvero is founder-led. I personally lead every engagement. However, I don't work alone.
In my nine years in performance marketing, I've built a network of senior freelancers and consultants, including former colleagues from GetYourGuide, Glovo, and the Berlin/Barcelona startup ecosystem. When a project requires expertise in web analytics, app tracking, creative production, or a specific ad platform, I bring in people I've worked with and trust.
You get senior-level expertise across the board without the overhead, politics, or communication layers of a large agency. Everyone who works on your account is experienced, accountable, and someone I'd personally vouch for.
(04) Values
What I believe in.
Turn a stamp over to read more
(05) Let's talk
Do you think we would work well together?
If you're B2C, spending 5.000€+ a month on ads, and you want that spend to drive growth you can actually measure, I'd like to hear about it. No pitch deck, no pressure, just a conversation.