Reporting and Dashboards
Live data. Not monthly PDFs.
For: B2C web and app businesses
By the time a monthly PDF lands in your inbox, the number is two weeks old and you still can’t drill into it. Worse, if your agency built the report on their account, you don’t even own it. The day they leave, your reporting leaves with them.
We build a live dashboard in your own BI tool, on your account. Revenue, CPA, ROAS, and funnel health, all your channels in one place, refreshed daily and filterable by channel, campaign, and time. Not impressions and reach. The three to five numbers you actually make decisions on.
You own all of it. Built on your Google account, shared through your link, connectors billed to you, not marked up through us. If we ever part ways, the dashboard stays with you and keeps working.
We have built these at both ends of the scale. At GetYourGuide, Ilja worked in Looker on top of Databricks pipelines. At Liesl, the founders open a live Looker Studio dashboard every morning that blends Google Ads, Meta, GA4, and their CRM, and reallocate budget the same day. The tool does not matter. What matters is that the numbers are real and you can see them today.
Who this is for
B2C founders still waiting on monthly PDF reports, who want their real numbers live, owned, and open every morning.
Common questions
Questions, before we talk.
You do. Built on your account and your BI tool, shared through your link. If we stop working together, it stays with you and keeps running.
Usually Looker Studio: free, and it connects natively to Google Ads, Meta, and GA4. If you already run Looker, Power BI, or Tableau, we build inside that.
The numbers you decide on: revenue, CPA, ROAS, and funnel health, blended across channels and refreshed daily. Not impressions and reach.
Sometimes, for non-Google sources. When a paid connector is needed, it's billed to your account, not marked up through us. We default to free native connectors.
Most dashboards are live within one to two weeks once we have access to the data sources.
Didn't find your question?
Send Ilja a message →(—) Next step
Still waiting on last month's PDF?
Book a 15-minute intro call. We'll talk through the numbers you actually need to see and how to get them live, and whether we're the right fit. No pitch.