App Growth
Paid growth for apps, on numbers you can trust.
For: Consumer app startups (iOS and Android)
Most app startups don’t have a campaign problem. They have a measurement problem that looks like one. Google Ads reports one number, Meta another, the MMP a third, and iOS often reads close to zero while it quietly outsells Android. Bid on those numbers and the algorithms learn to chase the wrong users.
We fix the measurement first, then scale the spend. That means Firebase and an MMP running as two clean pipelines with a clear decision about who feeds which platform, revenue verified in both, and iOS attribution that actually works: SKAdNetwork conversion values set up on purpose, and the gbraid parameter captured so Google can see your iOS conversions. Then we run Google App campaigns, Meta and TikTok against in-app revenue, not installs.
Ilja ran Google App campaigns across nine EU markets at Glovo. At Liesl, a Swiss booking app, he built the Firebase and Adjust stack end to end, caught the pipeline that silently dropped revenue, and fixed the iOS gap that hid most conversions from Google Ads. The same checks run on your app before a single campaign gets scaled.
Who this is for
App startups spending on paid acquisition whose Google Ads, Meta and MMP numbers disagree, or whose iOS conversions read close to zero.
Common questions
Questions, before we talk.
Firebase covers Google Ads; an MMP covers everything else: Meta, TikTok, organic and your owned channels. At small Meta spend, Firebase plus the platforms' own SDKs can be enough. Once you scale or run three or more sources, you need both.
Usually the app never hands the opening URL to Firebase, so the gbraid parameter is lost and iOS conversions can't be matched to campaigns. It is a small change in the app, and attribution recovers as users update.
We work with app startups spending at least 5.000€ a month on ads. Below that, tests don't produce data you can act on.
Like all our paid work: 1.000€ base per month plus a management fee that steps down as spend grows (5.000€ spend is 1.750€ in total). Start with the Growth Audit for 990€, credited to your first month.
You do. Ad accounts, Firebase, the MMP and the dashboards stay in your name, and everything stays with you if we part ways.
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Scaling an app on numbers you don't trust?
Book a 15-minute intro call. We'll look at how your app is tracked today and where installs and revenue go missing, and you'll get a straight read on fit. No pitch.