What we do.
Performance marketing for B2C startups that want real results, full transparency, and a senior partner, not a rotating cast of junior account managers.
(01) Engagements
Three ways to work with Farvero.
Growth Audit
A deep diagnostic of your current paid setup (tracking, structure, bidding, creative, reporting) with a prioritized action plan. Implement it yourself, or bring us on to execute.
Credited toward your first month if we go on to work together. No commitment beyond the audit.
Book a 15-minute call →
Measurement Foundation
The measurement layer, built right once and yours to keep. Server-side GTM (EU-hosted), GA4, Meta CAPI, consent, UTM governance, and a live dashboard. We build it, verify it, and hand you every account. Buy it on its own; you don't need us to run your ads.
Scoped from your Growth Audit, which is credited toward it. Covers your setup if you continue to a retainer.
Book a 15-minute call →
Growth Partner
A senior performance partner on retainer. Monthly strategy, weekly optimization, live dashboards, creative production, and direct Slack / WhatsApp access to Ilja.
Book a 15-minute call →The full Farvero method on a fixed clock. We build your tracking, structure your campaigns, set up your dashboards, and optimize for twelve weeks. Most clients see positive ROI within 4–8 weeks.
Same work as the retainer, on a fixed three-month scope. Rolls into month-to-month after.
Book a 15-minute call →Farvero is the senior, founder-led practice of Ilja Zonov. Nine years in performance marketing, four at GetYourGuide. If you sell to consumers, through a website, an app, or a marketplace, we can help. We don't take on B2B clients: it isn't where our expertise lies, and we only do work we know we can deliver well.