Cookie Policy

1. What cookies are

Cookies are small text files a website stores on your device. They let the site remember things between visits (like your cookie choices) and help us understand, in aggregate, how the site is used. Similar technologies such as local storage and tracking pixels work the same way and are covered by this policy.

2. Your choice comes first

Nothing non-essential runs until you allow it. When you first visit, a banner asks for your consent. You can Accept all, Reject all, or Configure each category. Rejecting is as easy as accepting. Until you opt in, analytics and advertising stay switched off (default state: denied).

You can change or withdraw your consent at any time using the Cookie settings link in the footer.

3. Categories we use

Necessary (always on). Required for the site to work. These remember your cookie choices and keep the site secure. They do not track you and cannot be turned off.

Analytics (opt-in). Helps us see how the site is used so we can improve it: which pages are viewed, approximate region, device type. Aggregated, never used to identify you personally.

Advertising (opt-in). Measures whether our ads are working and lets us reach relevant audiences. Only set if you allow it.

4. How consent is enforced

We manage tags through Google Tag Manager and Google Consent Mode v2. Your choice is passed to every tag, so analytics and advertising tools only fire in the categories you allowed. We store your choice in a first-party cookie for [6 to 12] months, along with a record of what you consented to. When it expires, or if you clear it, we ask again.

5. Third parties

When you opt in, some cookies may be set by the services we use, for example [Google Analytics 4, Google Ads, Meta, LinkedIn]. These providers may process data outside the EU under appropriate safeguards (Standard Contractual Clauses). The full detail of who we work with is in our Privacy Policy.

6. Managing cookies in your browser

Beyond our banner, every browser lets you view, block and delete cookies in its settings. Blocking all cookies may stop parts of this or other sites from working as intended.

7. Changes

We may update this policy as the site or the tools we use change. The last updated date above always reflects the current version.