Services
What we do.
Performance marketing for B2C startups that want real results, full transparency, and a senior partner, not a rotating cast of junior account managers.
Farvero is the senior, founder-led practice of Ilja Zonov. Nine years in performance marketing, four at GetYourGuide. If you sell to consumers (through a website, an app, a marketplace) I can help. I don't take on B2B clients: it isn't where my expertise lies, and I only do work I know I can deliver well.
(01) Services
Paid Ads Management & Scaling
Hands-on campaign management across every major platform, covering strategy, structure, bidding, creative and audiences. Optimized for profit, not clicks.
Analytics & Tracking Setup
Most startups I audit have broken tracking. I fix GA4, GTM, server-side, CRM and attribution, before touching a single campaign.
Dashboards & Reporting
Dashboards you actually open every day, with revenue, CPA, ROAS and funnel updated daily in your BI tool. You own them.
Attribution & Testing
Attribution models and incrementality tests that answer who really drove the conversion, with statistical rigor.
Creative Production
Human creative concepts from senior designers, systematically scaled across formats and languages, with performance strategy on top.
CRO Consulting
A performance marketer's review of your website or app flow, with specific, actionable fixes. Not a 50-page audit deck.
(02) Engagements
Four ways to work with Farvero.
Start with a free look at what's broken. Step up only when it makes sense — no leap of faith required.
Start with a free check →A 5-minute Loom teardown of your tracking and ad setup — the most expensive problems, spotted fast. Yours to keep, no obligation. The honest first step before any paid work.
Grant read access — that's it.
Start with a free check →A deep diagnostic of your current paid setup (tracking, structure, bidding, creative, reporting) with a prioritized action plan. Implement it yourself or bring me on to execute.
No commitment beyond the audit.
The full Farvero method. I build your tracking, structure your campaigns, set up your dashboards, and optimize for twelve weeks. Most clients see positive ROI within 4-8 weeks.
No lock-in. Month-to-month from day one.
A senior performance partner on retainer. Monthly strategy, weekly optimization, live dashboards, creative production, and direct Slack / WhatsApp access to me.
Full-service management + optimization + creative.