Attribution & Testing
Know what actually drives growth, not just what the platforms claim.
Google says it drove 100 conversions. Meta says it drove 80. Your CRM shows 90 total. Who is right? I set up attribution models and incrementality tests that answer this question with statistical rigor.
At GetYourGuide, I ran blackout A/B tests across display channels and validated incrementality with multipliers of ~2.8x for Smart Display campaigns.
Who this is for
Teams spending across three or more channels who can't say which one actually drove the revenue.
(—) Next step