Analytics & Tracking Setup
The truth layer. Optimization without clean data is just guessing.
Most startups I audit have broken tracking. GA4 and Google Ads show different numbers. Conversions are double-counted or missing entirely. Server-side tracking is not set up. The CRM is disconnected from the ad platforms. I fix all of this before touching a single campaign.
At GetYourGuide, I was the primary point person for analytical and technical requirements within the Display team. I managed the GTM containers, the Criteo tracking architecture, the Databricks data pipelines, and the attribution integration. This is not something I outsource. It is my core competence.
Who this is for
Startups whose ad platforms and CRM all report different numbers, and who need the data fixed before they trust another decision.
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